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TEXITURA is one of the main international seasonal publication about PATTERN DESIGN. During 40 years, each issue of the magazine has brought a color explosion of graphic inspiration for the decoration on every kind of surface, from fashion textiles to wallpaper, stationary, plastics, vinyl or home decor. Each TEXITURA brings out trends with an 18-month advance.

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in Interviews

Talking to Luciana Haddad

Luciana Haddad - Texitura

Luciana Haddad discovered her passion for patterns between the walls of Central Saint Martins, in London, and since then she has not stopped designing gorgeous drawings that go from nature inspiration to funny images for children.

Her main obsession is to dominate the different artistic expression techniques, both analog and digital. To Luciana Haddad this is of utmost importance, because it is what gives her the freedom to bring to reality everything that her imagination can create.

We are really excited to see that new work that she is preparing for that globally known project, and we are sure that Luciana Haddad’s success in her profession is guaranteed.

Luciana Haddad - Texitura
Luciana Haddad - Texitura

Tell us a little bit about your background and got into design pattern?

I found the surface pattern design area when I lived in London in 2007. At that time, I had the opportunity to make a winter course at Central Saint Martin’s College of Arts, and a new world opened before me.

I was already in love with prints, I began my artistic career with porcelain painting, but I had no idea that there was a pattern designer career.

Since then, I try to do as many courses as I can: watercolor, drawing, photoshop, illustrator, floral design.

Luciana Haddad - Texitura
Luciana Haddad - Texitura

How would you describe your style?

My style is very spontaneous, simple and colorful. My strokes are loose and free. I like to mix manual techniques, such as collage and painting.

What’s been the most fun or rewarding project to work on?

Hard question! Usually I like every project I start, but particularly those in which I have creative freedom, even with a set theme. I like to develop collections of prints that mix well together, to use all at the same time. Maybe that’s why I have a special affection for interior designs: I love developing thinking about the composition of the whole collection, like wallpaper, rug, curtain and cushion, for example.

I also really like to develop children’s prints, perhaps for the great freedom to create things that do not have to be faithful to reality.

The scarves prints that I developed for the German brand “Front Row Society” fill me with pride, because it is how did the international recognition of my work; as well as the collection of prints that I did for Texitura 55.

Luciana Haddad - Texitura
Luciana Haddad - Texitura

What are you working on Currently?

I am creating a world famous recipes prints project.

What is the inspiration behind your work?

Nature, always. I love to draw flowers, plants and animals with a personal twist.

Luciana Haddad - Texitura
Luciana Haddad - Texitura

What advice would you give to new designers?

Be curious, learn everything you can, practice, love your work. There are always new ways to do something, so try.

If you were to print what kind would you be?

I would be a colorful, vibrant and cheerful print.

Luciana Haddad - Texitura
Luciana Haddad - Texitura

A dream or thought you want to share with us all?

I want to develop prints for Marimekko. This is an old dream, since I traveled to Finland in 2007 and fell in love madly for the brand.

If you would like to follow her you can do so on:  Facebook InstagramPinterest

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