Did you know there are special pattern design fairs all over the world? I’m sure you did, but… Are they for you?
Most people know about big fashion fairs, such as New York’s Fashion Week, mainly because they get media attention and you might end up looking at the catwalks if you watch the news, even if you really don’t care about fashion at all.
On fairs such as the Fashion Week, fashion designers show their customers what’s in their collection for a given season. For instance, on September 2017 (these types of fairs are always around September and February, look at all the dates here), fashion designers will be showing their creations for the Spring and Summer of 2018.
But, how do they know what the trends for this season are? When do fashion designers start designing so they can have everything ready for the September Fair? And, are there any other fairs relating to this given season that come before September 2017 and prepare the fashion designer for it? Such as, for instance, pattern design fairs where the fashion designer can buy some patterns for Spring 2018 and use them for his collection?
Well, here are the answers to those questions!
Most fashion designers do find inspiration for their collections at fairs such as Premiere Vision Paris or New York. If we stick to our SS18 example, Premiere Vision for that season was back in February 2017. Fashion designers from all over the world walked the aisles of that fair and found the fabrics, leathers, accessories, and, most importantly for us, the pattern designs they needed for their collections. Once they had all the knowledge and designs they needed, they were ready to start designing for SS18, so most fashion designers started thinking about their collections for SS18 back in February 17.
Pattern designers needed to start thinking about SS18 a bit before, so they could be all ready for Premiere Vision on February 2017, or any other fair they wanted to go to, such as Surtex, Print Source, LA Textile, ComoCrea, The London Print Design Fair, etc. When was this? Probably it was about 6 months before, on September 2016, when they got out of the AW 17/18 Fair!
So it goes like this: every 6 months we change season, and, if we are fashion pattern designers, we will be working for the Summer season during the Winter and vice-versa, while, if we are fashion designers, we will be working mostly for the Summer during the warm months. And if you are a pattern designer, you will always be working a season ahead of the fashion designer!