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Texitura 53

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TEXITURA 53 S/S 16 is a pattern trend book, where you can find a complete advanced preview over the Spring/Summer 2016 season’s colors and forms.

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Texitura Printing Design Magazine


TEXITURA is one of the main international seasonal publication about PATTERN DESIGN. During 40 years, each issue of the magazine has brought a color explosion of graphic inspiration for the decoration on every kind of surface, from fashion textiles to wallpaper, stationary, plastics, vinyl or home decor. Each TEXITURA brings out trends with an 18-month advance.

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in Pattern design

Designing a perfect pattern – part two

perfect pattern - texitura - pupapop

We keep going with the second part of ‘Designing a perfect pattern’. This time we will review the importance of color and textures, and how to get it ready for production. This is one of the most important points, because, after all, it is the purpose of designing it, making it real so it can be enjoyed in different formats.

Before moving on, let me say that in the case of pieces like: wallpaper, stationery, etc. multidirectionality won’t be always needed in your pattern, but if you are designing for fashion and textile, this is something to be considered. Furthermore, your client’s pocket will delightedly express its gratitude.

So, let’s start for design a perfect pattern.

1 A perfect pattern must have balance:

Balance, both in its composition and in the use of color and textures. The relationship between full and empty spaces in the composition must be balanced. If a big gap, or a zone with a high density of elements, suddenly appear, the eye will unavoidably direct there. This does not mean that it is not possible to compose with more empty of full zones; What it involves, is that if you are using an empty space -and the visual strength that this negative space generates- you must compensate it somehow, it can be with another empty space or with a full space of the same strength.

The same is applicable to color and textures. Both have a specific strength of ‘weight’, that you have to know how to control so they don’t ‘consume’ the rest of the elements of the composition. This way, the eye will cover all the design, enjoying each corner and new detail, but without the obligation of aggressively deviate the attention towards a certain point. 

perfect pattern - texitura - pupapop
perfect pattern - texitura - pupapop

2 A perfect pattern must be well arranged to be produced:

It is worthless to have a very beautiful and well balanced pattern if your client or the textile printer can’t handle the file you sent. It is necessary to properly know in which format must the master file be generated and delivered; you must know the proper measures for each type of piece and the technology that will be used to stamp it. Not knowing this details could be cause of annoyance and could make you lose your time. Due to this, it is fundamental to have access to specific training that will adequately prepare you to solve all these aspects in a professional way.

If your pattern complies with all these pointes, you can be sure that it is a good design. To control these details can be time consuming. It is necessary to train your eye, practice the composition, the use of color and knowing the specific language of textile design.

perfect pattern - texitura - pupapop
perfect pattern - texitura - pupapop

I hope this will be helpful for you and among all, that this will encourage you to work at this beautiful job. See you next time 🙂


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