TEXITURA is a Spanish pattern design publication with more than 40 years of history, and today I am here to tell you a bit about its past, and what we would like for its future, a future that we would love to share with you
Hello everyone and welcome to Texitura Blog!
Texitura was born in 1975, a very special time in Spain, since the dictatorship was falling to pieces and many young persons were staring to consider that they did have, after all, a future in the creative arts of the country, or let me rephrase that! They were staring to consider that the country had a creative future!
So, we did have some good textile designers back then, many located in the Northeast, mostly in Catalonia, and it was there where an association called Spanish Association for Textile and Fashion Designers ADIMTE started moving things around. First, they decided to get all the small and not so small textile industries of the region together, so they could receive guidance about what to do with their collections. Things as simple to decide today as the dominant colors of a given trend, gave these small industrialist big headaches back then: they did not have access to the internet, most of them didn’t have the means to go to international fairs, and they were not so given to communicate even among themselves.
Spanish Association for Textile and Fashion Designers (ADIMTE) // Logo
So here ADIMTE came, by the hand of a beautiful person called Pep Llorens (I did not get to know Pep personally, I wasn’t even born back then, but he was a great person, you just have to see some of the first trend reports written for Texitura to realise, and I have a first-hand informer, María José Wynn, his best friend, right hand, and later Texitura’s chief editor who, herself, is and unbelievably lovely person), to give them a set of rules that would make their life much easier.
ADIMTE director’s, Pep, had a big personality, and he was mostly friends with everyone, so soon he had all these people sitting around a table letting him know what they thought about the sector. First, he realised that all these small companies had great potential, they were already selling lots all over Europe, and Spain was about to reopen its frontiers after years of isolation, so things should only get better. Therefore, the first thing he proposed was to cellebrate an international textile fair in Barcelona, which was called La Mostra Textil de Barcelona. This fair was held for the first time in the summer of 1974.
Pep Llorens, the co-founder of TEXITURA (picture provided by María José Wynn)
Since La Mostra was a success from its beginning, Pep and his advisor and helper María José Wynn decided to bring out a magazine that could summarize all the trends, forms, materials and colors of each Mostra. They did this thinking mainly of the industrialists that exposed in La Mostra. They would get this magazine with a few month’s advance, so they could prepare their collections according to it, and then the magazine would be secondarily sold in to the fair’s clients!
In 1976, Texitura was such a success in La Mostra that María José and Pep had the idea of getting all the magazines they could in a truck and drive North to Paris for the Premiere Vision show…
María José Wynn at the Prèmier Vision Show in the 80's
Things back then were quite different from today. If you’ve been to Premiere Vision lately, I’m sure you can’t imagine a truck parked by the main door with a pair of hippie-looking guys letting everyone have a copy of a strange (and very creative) trendbook no one has ever heard of. But this is exactly what happened.
Thing went so well that, by the third time they went to Premiere Vision to place Texituras, they were already selling them at a good price, and a very important German distribution company, Mode…Information, started to pay a bit of attention to their truck.
Mode information was, back then, a fashion magazines and books international distributor, and it was already big. They had almost exclusive control of the international distribution of all related to fashion and textile, and they thought maybe Texitura would be a good addition to their distribution list. They did have some other textile design trend magazines, but none were so fresh, and none were so affordable…
Issue number 15 of TEXITURA Printing Designs (S/S 1994)
So this is how the alliance between Texitura and Mode Information became real and also how Texitura and La Mostra separated their ways (just in time since La Mostra closed its doors forever in 1985). And it has lasted a long time, with Mode Information making sure that the Texitura magazine reaches every corner of the world every semester.
But times change, and Texitura has finally started to change with them. Back in 2014 we at the chief editor’s office decided a big turn has to be taken and started working in the new Texitura website. It has been hard work and we are happy with the results. The main changes are in the product’s characteristics and orientation and, of course, in the fact that Texitura has a website!